Do you sometimes feel overwhelmed by the business of your business?
You are not alone. There are many business people that feel overwhelmed in their business and have the heavy workload and responsibility of multiple areas of the business.
The key is to find someone in each area of the business that you can depend on to help you to execute and manage tasks for the business. These individuals are not directly employed by you or your company, they are essentially an extended network to your business and they provide services in specialized fields related to your business. These individuals are people you come to know and trust that you sub-contract for these tasks and it is their specialty field of expertise. This way you are confident that they will perform the task to the highest standard and meet timelines because they will not be rewarded (paid) for incomplete services.
Marketing and advertising is a very big part of every business. In fact 90% of businesses fail because they do not advertise. If you think that if you build it they will come, you are wrong. There are so many choices out there in the world today and you need to make yourself known to the general public. Sure there are the exceptions to the rule but chances are you are not the exception.
So if you are not one of the exceptions, you will have to market and advertise your business. You may or may not have knowledge and understanding about the marketing and advertising of your business but you know what you want to accomplish. Hiring a fulltime marketing manager can be costly and you may not have the budget to pay a salary and also create marketing initiatives to generate new business. In today’s competitive landscape it is important to pay attention to the bottom line and if you are able to create a marketing campaign where you are only paying for the actual initiative and not the daily salary for someone to manage the initiative you are ahead of the game. If you are able to find a marketing partner who can help you to create and plan your initiatives at a fair price in the market without charging heavy marketing consulting fees you are way ahead of the game.
Companies that specialize in marketing and advertising have spent countless hours and money building and developing relationships with other businesses that specialize in specific channels of marketing and advertising. Through a process of elimination over time these companies have selected the best most trusted marketing and advertising partners in each field that provide competitive pricing and exemplary service.
Well that is a loaded question and I can begin by saying if you find the right marketing partner for your business you will essentially remove the need to have an internal marketing manager in your business. There is more, usually if you need flyers for your next trade show you will get your administration staff or your marketing/advertising staff to send requests out and get the best possible price. This takes time and even if you get the best price you may not be ordering from a reputable company and will potentially encounter problems with your order. Finding a proper marketing/advertising partner streamlines that process and saves you both time and worry about finding the right marketing channel to execute the specific task. The last thing is price, we are always looking for a fair price but at the same time we want a good quality product. Your marketing partner will reach out to his group for multiple prices for each request to ensure that you are getting a fair price for your marketing/advertising request.
Let mevo be your marketing and advertising partner. Mevo specializes in relationships and providing high quality products and services to the business community. There is no job too small for mevo, if you simply need business cards or if you are looking for a comprehensive marketing and advertising strategy.